Insights

UGC vs Brand Content: What’s the Difference?

UGC and brand content can look similar on social, but they serve different jobs. This guide explains the difference and when to use each.

Organic vs Paid Social Creative: Why You Shouldn’t Film Them the Same Way

Organic and paid social creative serve different jobs. Here’s how hooks, pacing, messaging and calls to action should change between the two.

How One Content Day Can Create a Month of Social Content

A practical guide to turning one planned content day into weeks of social-first video, UGC, B-roll and campaign assets across organic and paid social.